Who Owns Naturalpatch.com?

The immediate information visible on naturalpatch.com points to a company operating under the “NATPAT” brand.

While the specific legal entity name (e.g., LLC or Inc.) is not prominently displayed on the homepage or in the “About Us” section in a way that fully clarifies corporate ownership, typical e-commerce practices suggest it’s run by a private company that markets and distributes the NATPAT line of products.

Clues from the Website and Public Records

• Brand Identity: The website consistently uses “Natural Patch Co.” and “NATPAT” as its brand names. This suggests a unified brand identity for the products.
• “Our Story” Page: The “Our Story” section on the website often provides insights into the founders or the company’s mission. While it speaks to the brand’s philosophy (“unlocking the superhero potential in every kiddo,” “take a step back and give Mother Nature a high five”), it doesn’t explicitly name individuals or the parent company. It uses collective pronouns like “we” (“At NATPAT, we’re all about…”).
• Contact Information: The “Contact Us” page provides general inquiries contact methods, but typically does not disclose corporate ownership details.
• WHOIS Data: The WHOIS record for naturalpatch.com shows the registrar as Cloudflare, Inc. While Cloudflare provides domain registration services, it doesn’t indicate the direct owner of the website content or the business entity. The contact information listed ([email protected]) is for registrar abuse, not the direct corporate entity behind NATPAT.
• Press & Media: The “Press & Media” section showcases articles where NATPAT products have been featured. Sometimes, these articles might mention the founders or the company behind the brand, but this information is not directly available on the homepage.
• Social Media: Their social media handles (e.g., @naturalpatch, @_natpat) consistent with the brand name.

Typical Ownership Structures

Many e-commerce brands are owned by private companies, often smaller enterprises or startups, rather than publicly traded corporations.

It’s common for such companies to brand themselves primarily by their product name (e.g., NATPAT) rather than the official legal name of the owning entity on their public-facing website, especially for direct-to-consumer brands.

Lack of Public Disclosure

The absence of readily available corporate ownership details (e.g., “NATPAT, LLC” or “Owned by [Parent Company Name]”) on the primary landing pages is common for direct-to-consumer brands but contrasts with larger corporations that typically list such information in their footers or dedicated “About Us” sections for transparency.

For most consumers, this lack of explicit detail doesn’t impact their purchasing decision, as long as the product quality and customer service are satisfactory.

In summary, while the specific legal entity or individual owner of naturalpatch.com is not explicitly named on the publicly accessible parts of the website (homepage, About Us, etc.), it operates under the clear brand identity of NATPAT / Natural Patch Co., functioning as a legitimate e-commerce business. Is Grays.com Safe to Use?