Online Advertising

Online advertising. Big country. New rules all the time. Can’t just put up a sign and hope. Need a plan. A map. Right tools. Last year, sixty seventy billion went in. Next few, a trillion. Easy money, maybe. Change or die.

Internet. New main street. People meet, talk, buy. You want in. Need to know how to find them. How to talk to them. Some ways:

Display Ads: Like billboards. Flashy. Hope someone looks.
Search Engine Marketing SEM: Be at the top. Answer the question first. Quick and effective
Social Media Advertising: Talk to them where they are. Friends. Gossip. You.
Email Marketing: Talk straight to them. Personal, like a letter. But digital.
Video Advertising: Show them. Sound and picture. Get their eyes.
Native Advertising: Blend in. Be part of the crowd. Like a spy.

But knowing the tools ain’t enough. Gotta know the players. Google. Facebook. Amazon. Microsoft. Big boys. Each strong. Each weak.

Quick look:

Player	Estimated Market Share %	Key Strengths
Google	28.8	King of Search, like he owns it. Everywhere.
Meta Facebook	22.5	Knows everyone, like your mom. Can find anyone.
Amazon	10.7	Sells everything. Ads are like whispering to buy more.
Microsoft	2.6	Still has Bing, somehow. And LinkedIn. Suits and ties.
Alibaba	3.6	China’s store. Big. Far away.

You need help. A guide. Someone who knows the land.

Clickfunnels is that.

The horse you need for this rodeo, The tools to build, connect, sell. Don’t go alone. Get the best. Win the game. Get your word out. Make your mark. It’s a good time.

Table of Contents

Online Advertising: The Lay of the Land

Online advertising, it’s the new town square.

Used to be, you put up a sign, shouted loud, hoped the right folks heard.

Now, the world’s listening, if you know how to talk to it. Digital space is vast, filled with opportunity.

But like any frontier, you need a map, a guide, and a good horse.

It encompasses a wide range of strategies and techniques, all aimed at promoting products or services to potential customers through the internet.

It’s not just about throwing money at ads and hoping something sticks.

It’s about knowing your audience, understanding their needs, and crafting a message that resonates with them.

It’s about picking the right platforms, tracking your results, and constantly optimizing your campaigns to get the most bang for your buck.

It’s a game of precision, data, and a little bit of art. Master it, and you control the message. Fail, and you are quickly forgotten.

What Online Advertising Is

Online advertising is the art and science of delivering marketing messages to consumers through the internet.

This can take many forms, from simple banner ads to complex, multi-channel campaigns that span search engines, social media platforms, and websites. It’s about making noise where the people are. Used to be, you yelled the loudest.

Now, you whisper the right thing at the right time.

Display Ads: These are the banner ads you see on websites. Think of them as the billboards of the internet.
Search Engine Marketing SEM: This involves using paid ads to appear at the top of search engine results pages. When someone searches for something relevant, your ad pops up.
Social Media Advertising: Platforms like Facebook, Instagram, and Twitter offer advertising options to reach specific demographics and interests.
Email Marketing: Sending targeted emails to potential customers. It’s direct, personal, and can be very effective.
Video Advertising: Ads that appear before, during, or after video content on platforms like YouTube.
Native Advertising: Ads that blend in with the surrounding content, making them less intrusive and more engaging.

Here’s a breakdown in a table format:

Type of Ad	Description	Examples
Display Ads	Visual ads on websites.	Banner ads, sidebar ads
Search Engine Marketing	Ads on search engine results pages.	Google Ads, Bing Ads
Social Media Ads	Ads on social media platforms.	Facebook Ads, Instagram Ads, Twitter Ads
Email Marketing	Targeted emails to potential customers.	Newsletters, promotional emails
Video Advertising	Ads within video content.	YouTube ads, pre-roll ads
Native Advertising	Ads that match the form and function of the platform on which they appear.	Sponsored content, in-feed ads

And in terms of platforms, many offer different advertising options. Here’s a list:

Google Ads: Predominantly used for search engine marketing, allowing businesses to bid on keywords and display ads when users search for those terms. Clickfunnels
Facebook Ads: Offers a robust platform for social media advertising, enabling businesses to target specific demographics, interests, and behaviors. Clickfunnels
Instagram Ads: Integrated with Facebook, it leverages visual content to engage users, suitable for brands with strong visual appeal. Clickfunnels
Twitter Ads: Best for real-time engagement and news dissemination, allowing businesses to promote tweets, accounts, and trends. Clickfunnels
LinkedIn Ads: Focused on professional networking, ideal for B2B marketing, lead generation, and recruitment. Clickfunnels
YouTube Ads: Utilizes video content to capture audience attention, suitable for product demos, tutorials, and brand storytelling. Clickfunnels
Pinterest Ads: Targets users looking for inspiration and ideas, effective for showcasing products and driving traffic to websites. Clickfunnels
Amazon Ads: Focuses on advertising products within the Amazon marketplace, crucial for brands selling on the platform to increase visibility and sales. Clickfunnels

The possibilities are endless.

The key is to understand what works, and what doesn’t.

Why Online Advertising Matters Now

Now more than ever, attention is the currency. Everyone’s online. That means your customers are online.

To ignore online advertising is to ignore the modern world.

The numbers don’t lie, in 2023, digital ad spending worldwide amounted to nearly 670 billion U.S.

Dollars and is projected to surpass one trillion U.S. dollars by 2027.

Reach: The internet provides access to a global audience. You can reach people across continents with a single campaign.
Targeting: Online advertising allows you to target specific demographics, interests, and behaviors. No more wasted ads on people who will never buy.
Measurability: You can track every click, every conversion, every dollar spent. This allows you to optimize your campaigns for maximum ROI.
Cost-Effectiveness: Compared to traditional advertising methods, online advertising can be much more affordable.
Engagement: Online ads can be interactive and engaging, leading to higher brand awareness and customer loyalty.

Consider these stats:

Global Digital Ad Spend: Expected to reach $626.54 billion in 2024.
Mobile Ad Spend: Accounts for approximately 70% of total digital ad spend.
Social Media Ad Revenue: Expected to reach $260.07 billion in 2024.
Video Ad Spend: Projected to grow to $107.97 billion in 2024.
Search Ad Spend: Dominates digital ad spend, accounting for about 40% of the total.

Here’s a table illustrating the growth:

Year	Global Digital Ad Spend USD Billions
2020	378.16
2021	491.70
2022	566.35
2023	669.79
2024 Projected	768.36

The trend is clear: online advertising is not just important, it’s essential.

The Key Players in the Game

These platforms and companies provide the infrastructure, tools, and services that make online advertising possible. To play the game, you need to know the players. These are the main players you’ll deal with:

Google: With its search engine and advertising platforms, Google is a dominant force in the industry.
Facebook: The social media giant offers a vast audience and powerful targeting capabilities.
Amazon: A major player in e-commerce and online advertising, particularly for product-based businesses.
Microsoft: Through its search engine Bing and advertising network, Microsoft offers an alternative to Google.
Third-Party Ad Networks: Companies like AdRoll and Criteo help businesses reach audiences across multiple websites and platforms.
Advertising Agencies: These agencies provide expertise and support in planning, executing, and managing online advertising campaigns.

Here’s a table showing their market share:

And here’s a list of agencies:

Wieden+Kennedy: Known for their creative and impactful campaigns for brands like Nike and Old Spice.
Droga5: Acclaimed for innovative strategies and award-winning campaigns across various industries.
McCann Erickson: A global network recognized for integrated marketing solutions and brand building.
Ogilvy: Renowned for their expertise in branding, advertising, and public relations.
Leo Burnett: Celebrated for their focus on human behavior and creating meaningful connections with consumers.
Dentsu: A multinational advertising and public relations firm known for its data-driven and technology-driven approach.
TBWA\Worldwide: Notable for their disruptive strategies and unconventional creative executions.
BBDO Worldwide: Recognized for consistently delivering effective and results-oriented campaigns for diverse clients.

Understanding these players is crucial to navigating the world of online advertising.

It’s a complex ecosystem, but knowing the key players gives you a fighting chance.

Picking Your Online Advertising Battlefield

Choosing where to fight is half the battle. It’s no use setting up shop where nobody walks.

You need to know where your customers hang out online, what they’re looking for, and how to reach them effectively.

This means understanding your audience, defining your goals, and picking the right platforms. Every battle requires a map and reconnaissance.

It’s about strategy, not just tactics.

Before you spend a dime on ads, take the time to figure out who you’re trying to reach and what you want them to do.

Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you have a clear understanding of your objectives, you can choose the platforms and strategies that are most likely to deliver results.

Knowing Your Audience: Who Are You Trying to Reach?

Knowing your audience, it’s the golden rule.

Who are they? What do they want? What makes them tick? If you don’t know, you’re shooting in the dark.

You need to know their demographics, interests, behaviors, and pain points.

This information will guide your targeting and messaging.

Demographics: Age, gender, location, income, education, occupation.
Interests: Hobbies, passions, activities.
Behaviors: Online habits, purchasing patterns, platform usage.
Pain Points: Challenges, frustrations, needs.

Here’s an example. Say you’re selling high-end fishing gear. Your target audience might look like this:

Demographics: Men, aged 35-65, located in coastal areas, high income, college-educated, professionals or business owners.
Interests: Fishing, boating, outdoor activities, travel.
Behaviors: Visit fishing websites and forums, purchase fishing gear online, follow fishing-related social media accounts.
Pain Points: Need high-quality, reliable gear, want to improve their fishing skills, looking for new fishing locations.

Here’s a breakdown of how to gather this data:

Surveys and Questionnaires: Directly ask your audience about their preferences, behaviors, and demographics.
Analytics Tools: Utilize tools like Google Analytics to understand website visitors’ demographics, interests, and behaviors.
Social Media Insights: Leverage social media analytics to gain insights into followers’ demographics, interests, and engagement patterns.
Customer Feedback: Collect feedback through reviews, comments, and customer service interactions to understand pain points and preferences.
Market Research: Conduct market research to identify broader trends and preferences within your target market.
Customer Relationship Management CRM Systems: Use CRM systems to track customer interactions, purchase history, and demographic information.
Focus Groups: Organize focus groups to gather qualitative data and gain deeper insights into audience motivations and behaviors.
Competitor Analysis: Analyze competitors’ target audiences to identify potential opportunities and refine your own targeting strategies.

Knowing your audience is not a one-time thing. It’s an ongoing process. As your business evolves, so will your audience. Keep learning, keep adapting, and keep listening.

Defining Your Goals: What Do You Want to Achieve?

What’s the objective? It’s not enough to just want to “grow.” You need specific, measurable, achievable, relevant, and time-bound SMART goals.

What do you want to achieve with your online advertising? More traffic? More leads? More sales? Define it, write it down, and keep it in front of you.

Increase Brand Awareness: Make more people aware of your brand and what you offer.
Drive Traffic to Your Website: Get more visitors to your website.
Generate Leads: Collect contact information from potential customers.
Increase Sales: Sell more products or services.
Improve Customer Loyalty: Keep existing customers coming back for more.

Here’s an example of how to set SMART goals:

Specific: Increase website traffic.
Measurable: Increase website traffic by 20%.
Achievable: With targeted advertising and content marketing efforts.
Relevant: To drive more leads and sales.
Time-Bound: Within the next three months.

Here are several types of goals:

Sales Growth: Increase overall sales revenue by a specific percentage within a defined timeframe.
Market Share Expansion: Gain a larger share of the market within your industry or target demographic.
Lead Generation: Generate a certain number of qualified leads through online advertising efforts.
Customer Acquisition: Acquire new customers through targeted advertising campaigns.
Brand Awareness: Increase brand recognition and awareness among your target audience.
Customer Retention: Retain existing customers and encourage repeat purchases.
Website Traffic: Drive more traffic to your website and increase engagement metrics.
Conversion Rate Optimization: Improve the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.

Your goals will dictate your strategy.

They will influence your choice of platforms, your ad copy, and your bidding strategies. Set them wisely.

Choosing the Right Platforms: Where Does Your Audience Live Online?

Not every platform is created equal.

Where does your audience spend their time online? Facebook? Instagram? LinkedIn? Google? You need to be where they are.

Don’t waste your time and money advertising on platforms that your target audience doesn’t use.

Facebook: Large and diverse audience, ideal for broad targeting and brand awareness.
Instagram: Visual platform, great for reaching younger audiences and showcasing products.
LinkedIn: Professional networking platform, ideal for B2B marketing and reaching professionals.
Google: Search engine, perfect for reaching people who are actively searching for your products or services.
Twitter: Real-time platform, good for engaging in conversations and reaching news-oriented audiences.
YouTube: Video platform, ideal for showcasing products, tutorials, and brand storytelling.

Here’s a quick guide:

Platform	Audience	Best For
Facebook	Broad, diverse	Brand awareness, lead generation, general advertising
Instagram	Younger, visual	Product showcases, lifestyle brands, influencer marketing
LinkedIn	Professionals, B2B	B2B marketing, recruitment, professional networking
Google	Searchers, active buyers	Reaching people with specific needs, driving website traffic and conversions
Twitter	News-oriented, engaged	Real-time engagement, news dissemination, quick updates
YouTube	Video viewers	Product demos, tutorials, brand storytelling

Here’s a list of considerations to use when selecting the right platform:

Audience Demographics: Consider the demographic makeup of each platform and whether it aligns with your target audience.
Advertising Formats: Evaluate the types of ad formats available on each platform and whether they suit your messaging and creative assets.
Targeting Options: Assess the targeting capabilities of each platform and whether they allow you to reach your desired audience segments effectively.
Budget: Determine your advertising budget and choose platforms that offer cost-effective advertising options within your budget constraints.
Campaign Goals: Align your platform selection with your campaign goals, whether it’s brand awareness, lead generation, or sales conversions.
Analytics and Reporting: Consider the analytics and reporting features of each platform and whether they provide the insights you need to track performance and optimize campaigns.
Industry Trends: Stay informed about industry trends and best practices for advertising on different platforms to make informed decisions.
Testing and Experimentation: Conduct testing and experimentation on different platforms to identify the most effective channels for reaching your target audience and achieving your campaign goals.

Choosing the right platforms, it’s not a guessing game.

It’s a strategic decision based on data, insights, and a clear understanding of your audience and goals. Choose wisely.

Mastering Google Ads: The King of Search

Google Ads, it’s the king of search.

If you want to be found online, you need to play the Google game. It’s a powerful tool, but it’s also complex.

You need to know how to set up your campaigns, research keywords, write compelling ad copy, manage your bids, and track your results. To win, you must know your opponent.

It’s about more than just buying ads.

It’s about understanding how people search, what they’re looking for, and how to provide them with the information they need.

It’s about creating ads that are relevant, engaging, and persuasive.

It’s about constantly testing and optimizing your campaigns to improve performance and maximize ROI.

Setting Up Your First Google Ads Campaign

Setting up your first Google Ads campaign, it can be daunting. But don’t be intimidated. Start small, keep it simple, and learn as you go.

The key is to follow a structured approach and pay attention to the details. A good start is half the battle.

Create a Google Ads Account: If you don’t already have one, go to the Google Ads website and create an account.
Define Your Campaign Goal: Choose the objective that aligns with your business goals, such as sales, leads, website traffic, or brand awareness.
Choose Your Campaign Type: Select the type of campaign that best suits your goals, such as Search, Display, Video, or Shopping.
Set Your Budget: Determine how much you’re willing to spend on your campaign each day or month.
Choose Your Target Audience: Define the geographic locations, demographics, and interests of your target audience.
Select Your Keywords: Research and select the keywords that are most relevant to your products or services.
Write Your Ad Copy: Create compelling ad copy that highlights the benefits of your products or services and includes a clear call to action.
Set Your Bids: Determine how much you’re willing to pay for each click on your ads.
Add Ad Extensions: Enhance your ads with additional information, such as sitelinks, callouts, and location extensions.
Review and Launch Your Campaign: Double-check all your settings and launch your campaign.

Here’s a table to help you:

Step	Description
Create Account	Go to Google Ads and create an account if you don’t have one.
Define Campaign Goal	Choose your objective: sales, leads, website traffic, etc.
Choose Campaign Type	Select Search, Display, Video, or Shopping based on your goals.
Set Budget	Determine your daily or monthly spending limit.
Choose Target Audience	Define demographics, interests, and locations of your audience.
Select Keywords	Research and choose relevant keywords.
Write Ad Copy	Create compelling ad copy with a clear call to action.
Set Bids	Determine how much you’ll pay per click.
Add Ad Extensions	Enhance ads with sitelinks, callouts, location extensions.
Review and Launch Campaign	Double-check settings and launch.

Here’s a list of common mistakes to avoid:

Ignoring Keyword Research: Neglecting to conduct thorough keyword research, leading to irrelevant ads and wasted budget.
Poor Ad Copy: Writing generic or uncompelling ad copy that fails to capture attention and drive clicks.
Lack of Targeting: Failing to target ads effectively, resulting in reaching the wrong audience and low conversion rates.
Neglecting Ad Extensions: Overlooking the opportunity to enhance ads with relevant extensions, such as sitelinks and callouts.
Not Tracking Conversions: Failing to track conversions, making it impossible to measure campaign effectiveness and optimize performance.
Ignoring Mobile: Overlooking the importance of mobile optimization, resulting in poor user experiences on mobile devices.
Setting It and Forgetting It: Setting up a campaign and neglecting to monitor and optimize it regularly.
Overspending: Setting a budget that is too high and quickly depleting funds without achieving desired results.

Setting up your first campaign is just the beginning.

The real work starts when you start tracking your results and making adjustments.

Keyword Research: Finding the Right Terms

Keywords, they are the foundation of your Google Ads campaign.

You need to find the right terms that your target audience is using to search for your products or services. It’s like knowing the secret handshake.

Use the wrong words, and you’re left out in the cold.

Use Keyword Research Tools: Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you find relevant keywords and analyze their search volume and competition.
Think Like Your Customers: Put yourself in your customers’ shoes and think about what terms they would use to search for your products or services.
Use Long-Tail Keywords: Long-tail keywords are longer and more specific phrases that can help you target a more niche audience and reduce competition.
Analyze Your Competitors: See what keywords your competitors are using and identify opportunities to target similar or related terms.
Use Negative Keywords: Negative keywords are terms that you don’t want your ads to show up for. This can help you avoid wasting money on irrelevant clicks.

Here’s a table of keyword match types:

Match Type	Description	Example
Broad Match	Ads may show for misspellings, synonyms, related searches, and other relevant variations.	Running shoes
Phrase Match	Ads show for searches that include the meaning of your keyword.	“Running shoes for men”
Exact Match	Ads show for searches that are an exact match of your keyword.
Broad Match Modifier	Similar to broad match, but includes a plus sign + before keywords to indicate that those words must be present in the search.	+Running +shoes

Here’s a list of free keyword research tools:

Google Keyword Planner: A free tool from Google that helps you research keywords, analyze competition, and estimate search volume.
Ubersuggest: A tool that provides keyword suggestions, competitor analysis, and content ideas.
AnswerThePublic: A tool that helps you discover questions and topics related to your keywords.
Wordtracker Scout: A Chrome extension that helps you find relevant keywords while browsing the web.
Keyword Surfer: A Chrome extension that shows search volume and keyword suggestions directly in Google search results.
Moz Keyword Explorer: A tool that helps you research keywords, analyze competition, and track rankings.
SEMrush: A comprehensive SEO tool that offers keyword research, competitor analysis, and site audit features.
Ahrefs: Another comprehensive SEO tool that provides keyword research, backlink analysis, and content marketing features.

Keyword research, it’s not just about finding the most popular terms.

It’s about finding the most relevant terms that will drive targeted traffic to your website.

Ad Copy That Converts: Writing Words That Work

Ad copy, it’s your sales pitch in a few short lines.

You need to grab attention, highlight the benefits of your product or service, and entice people to click. It’s about speaking directly to your audience. Every word matters.

Use a Strong Headline: Your headline is the first thing people will see, so make it count. Use compelling language and highlight the key benefit of your product or service.
Highlight the Benefits: Focus on the benefits of your product or service, not just the features. Tell people how it will improve their lives.
Include a Call to Action: Tell people what you want them to do. Use strong action verbs like “Buy Now,” “Learn More,” or “Get Started.”
Use Keywords: Include relevant keywords in your ad copy to improve your Quality Score and increase your chances of showing up in relevant searches.
Test Different Variations: Create multiple versions of your ad copy and test them to see which performs best.

Here’s a table with examples:

Element	Example	Why It Works
Headline	“Get High-Quality Fishing Gear – Shop Now!”	Uses strong language and highlights the key benefit.
Benefit	“Improve Your Fishing Skills with Our Expert Gear”	Focuses on how the product will improve the customer’s experience.
Call to Action	“Buy Now and Get Free Shipping!”	Tells people what to do and offers an incentive.
Keywords	“Fishing Gear, Fishing Rods, Fishing Reels”	Includes relevant keywords to improve visibility.

Here’s a list of tips for writing effective ad copy:

Understand Your Audience: Tailor your ad copy to resonate with the specific needs and interests of your target audience.
Highlight Unique Selling Points: Emphasize what sets your product or service apart from competitors and why customers should choose you.
Use Compelling Language: Craft persuasive and attention-grabbing language that motivates users to take action.
Create a Sense of Urgency: Encourage immediate action by incorporating time-sensitive offers or limited-time promotions.
Address Pain Points: Identify and address the common pain points or challenges that your target audience faces.
Provide Social Proof: Include testimonials, reviews, or case studies to build trust and credibility.
Be Clear and Concise: Communicate your message clearly and concisely, avoiding jargon or overly technical language.
Test Different Variations: Continuously test different ad copy variations to identify the most effective messaging and optimize performance.

Ad copy, it’s not just about writing pretty words. It’s about writing words that sell.

Bidding Strategies: Getting the Most for Your Money

Bidding strategies, it’s how you play the Google Ads game.

You need to know how much to bid for each keyword to get the most for your money. Bid too low, and you won’t show up. Bid too high, and you’ll waste money. It’s a delicate balance.

Manual Bidding: You set your bids manually for each keyword or ad group. This gives you the most control, but it also requires the most time and effort.
Automated Bidding: Google automatically sets your bids based on your campaign goals. This can save you time and effort, but it also gives you less control.
Target CPA Cost Per Acquisition: Google sets your bids to get as many conversions as possible at your target CPA.
Target ROAS Return on Ad Spend: Google sets your bids to get as much return on ad spend as possible at your target ROAS.
Maximize Clicks: Google sets your bids to get as many clicks as possible within your budget.
Maximize Conversions: Google sets your bids to get as many conversions as possible within your budget.

Here’s a table of bidding strategies:

Bidding Strategy	Description	Best For
Manual Bidding	You set bids manually for each keyword or ad group.	Experienced advertisers who want maximum control over their bids.
Target CPA	Google sets bids to get as many conversions as possible at your target CPA.	Advertisers who have a clear understanding of their target CPA and want to maximize conversions.
Target ROAS	Google sets bids to get as much return on ad spend as possible at your target ROAS.	Advertisers who have a clear understanding of their target ROAS and want to maximize their return on investment.
Maximize Clicks	Google sets bids to get as many clicks as possible within your budget.	Advertisers who want to drive as much traffic to their website as possible.
Maximize Conversions	Google sets bids to get as many conversions as possible within your budget

Final Verdict

It’s not a set-it-and-forget-it endeavor, it’s a continuous journey of learning, testing, and refining.

Remember, the frontier is always changing, and only those who adapt survive.

The statistics paint a clear picture: online advertising is not just a trend, it’s the present and future of marketing.

With global digital ad spend projected to reach astronomical figures in the coming years, businesses can’t afford to sit on the sidelines.

Whether it’s mastering the intricacies of Google Ads, harnessing the power of social media, or exploring emerging platforms, the opportunities are vast, but only for those who are willing to seize them.

Or be a bystander, watch from the sidelines, and wonder what could have been. The world is listening, waiting for your message. Make it count.

Frequently Asked Questions

What exactly is online advertising, anyway?

Think of it as the modern-day town square, but instead of shouting, you’re crafting targeted messages for folks browsing the internet.

It includes everything from banner ads you see on websites to social media campaigns and even those emails trying to sell you something.

It’s about making the right noise, where the right people can hear it.

What types of online ads are there?

There are a few different ways to skin this cat. You’ve got your display ads, those banners on websites. Then there’s search engine marketing SEM, where you pay to show up at the top of search results. Social media advertising lets you target specific groups on platforms like Facebook and Instagram. Don’t forget email marketing, direct and personal. And of course, video advertising on platforms like YouTube. Each has its place, depends on what you’re selling and who you’re trying to reach.

Why should I even bother with online advertising?

Simple. Everyone’s online these days.

If you want to reach your customers, you need to be where they are.

Online advertising gives you a global reach, lets you target specific groups, and gives you the data to track your results.

Plus, it can be more cost-effective than traditional advertising.

Ignoring online advertising is like ignoring a gold rush.

Who are the big players in the online advertising game?

You got Google, of course, with their search engine and ad platforms. Then there’s Facebook, the social media giant.

Amazon’s a major player too, especially if you’re selling products.

And don’t forget Microsoft, with Bing and their advertising network. There are also third-party ad networks like AdRoll.

How do I pick the right online advertising platform for my business?

First, know your audience.

Who are they? What do they want? Where do they spend their time online? Then, define your goals.

What do you want to achieve? More traffic? More leads? More sales? Once you know these things, you can pick the platforms that align with your audience and goals.

Don’t waste your money advertising where your customers aren’t.

And for building your platform, consider Clickfunnels.

What’s the deal with Google Ads?

Google Ads is the king of search.

It’s how you get found online when people search for your products or services.

You need to set up your campaigns, research keywords, write compelling ad copy, manage your bids, and track your results. It’s a powerful tool, but it takes work to master.

Clickfunnels can help manage the leads!

How do I get started with Google Ads?

First, create a Google Ads account. Then, define your campaign goal.

Choose your campaign type, set your budget, and choose your target audience.

Select your keywords, write your ad copy, and set your bids. Finally, review and launch your campaign. It sounds like a lot, but take it step by step.

And be sure to avoid common mistakes like ignoring keyword research or writing poor ad copy.

What are keywords and why are they so important?

Keywords are the terms that people use to search for your products or services. They’re the foundation of your Google Ads campaign.

You need to find the right terms that your target audience is using.

Use keyword research tools, think like your customers, use long-tail keywords, analyze your competitors, and use negative keywords. Get the keywords right, and you’re halfway there.

How do I write ad copy that actually works?

Grab attention, highlight the benefits, and tell people what you want them to do.

Use a strong headline, focus on the benefits, include a call to action, use keywords, and test different variations. Every word counts, so make them good.

What’s the best way to manage my bids in Google Ads?

You’ve got manual bidding, where you set your bids yourself.

Or you can use automated bidding, where Google does it for you.

There’s also target CPA, target ROAS, maximize clicks, and maximize conversions.

The best strategy depends on your goals and how much control you want. Experiment and see what works best for you.

Where does Clickfunnels fit into all of this?

Clickfunnels is a tool that helps you create landing pages and sales funnels.

It’s designed to convert website visitors into leads and customers.

You can use Clickfunnels in conjunction with your online advertising campaigns to improve your conversion rates and maximize your ROI. Think of it as the closer who seals the deal.

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