Where to Find Free Keywords for SEO in 2025

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To pinpoint free keywords for SEO in 2025, you’ll want to tap into a variety of readily available and often overlooked resources. The journey begins with leveraging tools like Google Keyword Planner accessible via a Google Ads account, even without running active campaigns, Google Search Console for insights into your current site’s performance, and Google Trends to gauge keyword popularity over time. Beyond these, exploring Reddit, Quora, and other forums can uncover niche long-tail keywords, while analyzing competitor websites’ organic search rankings through simple manual checks can reveal their target terms. Don’t forget the power of Google’s “People Also Ask” PAA boxes and autocomplete suggestions directly in the search bar, which are goldmines for understanding user intent. Finally, social media platforms’ trending topics can give you a pulse on what’s currently engaging audiences. Each of these avenues, when used strategically, can help you build a robust keyword strategy without spending a single penny.

Table of Contents

Unearthing Keyword Gold: Google’s Free Arsenal

When it comes to foundational keyword research, Google itself provides an unparalleled suite of free tools. These aren’t just basic utilities.

They offer deep insights into user behavior and search demand, which are crucial for any SEO strategy in 2025. Neglecting these tools is akin to leaving money on the table.

The Powerhouse: Google Keyword Planner

This tool, accessible through a Google Ads account, is often mistakenly thought to be only for paid advertising.

However, it’s an indispensable resource for organic keyword research.

It allows you to discover new keywords, analyze their monthly search volume, and understand their competitiveness. Check Your SEO Ranking for Free in 2025

While it might show a range for search volume e.g., 1K-10K, this still provides a robust estimate for strategic planning.

  • Discover New Keywords: Input a relevant word, phrase, or URL, and the planner will generate a list of related keywords. This is excellent for brainstorming initial ideas or expanding on existing ones.
  • Get Search Volume and Forecasts: You can see historical metrics and even get forecast data on how keywords might perform in the future. This helps prioritize terms with growth potential.
  • Refine Your Keyword List: Use filters to narrow down results by location, language, and other parameters, ensuring your keywords are relevant to your target audience. For instance, if you’re targeting customers in “Dubai” looking for “halal gifts,” you can filter specifically for that region, avoiding irrelevant global data.
  • Example Usage: Type in “halal investment strategies,” and you’ll get related terms like “Islamic finance principles,” “ethical investing opportunities,” and their estimated search volumes, helping you sculpt content around highly sought-after topics.

Your Site’s Storyteller: Google Search Console

Google Search Console GSC is an absolute must-have for any website owner. It tells you exactly how Google sees your site and, more importantly, which keywords people are using to find your content organically. This isn’t theoretical data. it’s real-world performance metrics.

  • Top Queries: GSC shows you the exact queries that brought users to your site, along with impressions, clicks, CTR, and average position. This is gold for identifying keywords you already rank for, even if tangentially, and where you can improve your position.
  • Content Optimization: If you notice a page ranking for a relevant keyword in position 7-10, you can optimize that page further with that specific keyword, aiming to push it into the coveted top 3.
  • Identify Keyword Gaps: Sometimes, GSC will reveal queries you rank for that you hadn’t explicitly targeted. This can spark new content ideas or highlight areas where your existing content is implicitly meeting search demand.
  • Data Insight: A study by SEMrush found that websites actively using GSC for keyword optimization saw an average organic traffic increase of 15-20% within six months. This highlights the practical value of GSC’s data.

The Trend Tracker: Google Trends

Google Trends allows you to compare the relative search popularity of terms over time, helping you identify evergreen topics versus trending ones.

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  • Spot Rising Trends: See if a keyword is gaining or losing popularity. This is crucial for content planning. you don’t want to invest heavily in terms that are on the decline.
  • Seasonal Opportunities: Identify keywords that peak during specific times of the year e.g., “Ramadan recipes” before the holy month. This enables you to create timely content.
  • Geographic Popularity: See where a keyword is most popular geographically, which can inform localized SEO efforts. For a business focusing on “halal meat suppliers,” understanding regional demand is key.
  • Comparative Analysis: Compare multiple keywords side-by-side to see which has stronger or more consistent interest. For example, comparing “sustainable living” with “eco-friendly products” might reveal a different trajectory.

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Tapping into the Wisdom of the Crowd: Community and Public Forums

Beyond Google’s structured data, a wealth of keyword insights lies within the organic conversations happening in online communities.

People don’t always search in perfect keyword phrases.

They ask questions, share problems, and express desires in natural language.

These platforms are a goldmine for long-tail keywords and understanding user intent.

Reddit and Quora: The Niche Discoverers

These platforms are treasure troves for finding incredibly specific, often long-tail keywords that users are actively discussing. Free SEO Course with Certificate Best Picks in 2025

People go there to ask questions, seek advice, and share experiences, making them ideal for uncovering pain points and natural language queries.

  • Subreddits and Spaces: Navigate to subreddits e.g., r/islam, r/personalfinance or Quora Spaces relevant to your niche. Use their search functions to find discussions around your core topic.
  • Look for Questions: Pay close attention to the questions people are asking. These are often direct representations of their search queries e.g., “What are the best ethical investment platforms?”, “How to prepare for Eid al-Adha on a budget?”.
  • Identify Pain Points: When people discuss problems or frustrations, those are keywords waiting to be targeted. If users complain about the difficulty of finding “halal skincare brands,” you’ve found a content opportunity.
  • Engagement Signals: Highly upvoted questions or answers, or long comment threads, indicate strong interest and demand around a particular topic, suggesting higher search potential.
  • Real-World Example: Searching “halal food options” on Reddit might reveal specific concerns about cross-contamination in certain restaurants, leading to keywords like “halal certified restaurants near me cross-contamination.”

Niche Forums and Q&A Sites: Micro-Communities, Macro Insights

Many industries and communities have their own dedicated forums or Q&A sites.

While smaller in scale than Reddit or Quora, these platforms often host highly engaged users discussing very specific topics.

  • Industry-Specific Forums: Search for forums related to your niche e.g., forums for Islamic scholars, ethical fashion enthusiasts, sustainable living communities.
  • Customer Support Forums: If applicable, explore forums related to specific products or services. Users often ask “how-to” questions or troubleshoot problems, revealing valuable long-tail keywords.
  • Glossaries and FAQs: Many forums or community sites will have their own FAQ sections or glossaries of terms. These can be excellent for finding niche terminology that your target audience uses.
  • Understand Jargon: These forums often use specific jargon or acronyms that your target audience understands. Incorporating these terms can signal relevance and expertise.
  • Data Point: A recent survey by Content Marketing Institute revealed that 48% of B2B marketers use community forums for content idea generation, demonstrating their utility for keyword discovery.

Competitive Intelligence: Learning from the Leaders and Challengers

You don’t need expensive tools to gain significant competitive intelligence. Top Free SEO Courses on YouTube in 2025

By simply observing what your competitors are doing well, you can reverse-engineer parts of their SEO strategy, especially in keyword targeting. This isn’t about copying.

It’s about understanding market demand and identifying opportunities.

Manual Competitor Website Analysis

This involves a bit of manual legwork, but the insights are often worth it.

By looking at competitor websites, particularly their top-ranking pages, you can get a strong sense of the keywords they are targeting.

  • Examine Page Titles and Meta Descriptions: These are direct indicators of what keywords a competitor is trying to rank for. If a competitor’s blog post title is “Islamic Principles of Ethical Investment,” you know “Islamic ethical investment” is a target keyword.
  • Analyze Heading Structure H1, H2, H3s: Headings often contain primary and secondary keywords. If a competitor uses “Benefits of Zakat” as an H2, it’s a strong signal.
  • Read Content and Identify Keywords: Pay attention to the terms and phrases that appear frequently in their content. Are they targeting specific product names, problem statements, or solution-oriented terms?
  • Check Internal Linking: See how competitors link internally between their pages. This can show their topic clusters and how they reinforce keyword relevance.
  • Tools Lightweight Free Options: While full-fledged competitive analysis tools are paid, some browser extensions like SEOquake for basic on-page SEO metrics offer limited free insights into keyword density and page structure.

Google Search Results Page SERP Scrutiny

The SERP itself is a goldmine of information about what Google considers relevant for a given query. Best Way to Learn SEO for Free Tips and Resources in 2025

By simply performing searches related to your niche, you can extract a wealth of keyword ideas.

  • “People Also Ask” PAA Boxes: These boxes, which appear for many queries, list common questions related to your search. Each question is a potential long-tail keyword opportunity, often directly addressing user intent. For “halal travel destinations,” you might see PAAs like “What are the best family-friendly halal resorts?” or “Is Morocco a halal travel destination?”
  • Autocomplete Suggestions: As you type into Google’s search bar, it offers suggestions based on popular searches. These are direct insights into common user queries and variations. Typing “Ramadan” might suggest “Ramadan recipes,” “Ramadan calendar 2025,” or “Ramadan traditions.”
  • Related Searches at the Bottom of the Page: Scroll to the bottom of the SERP, and Google often provides “Related searches.” These are terms frequently searched by users who also searched for your initial query, offering excellent tangential keyword ideas.
  • Google Images and Videos: When searching for certain topics, check the “Images” and “Videos” tabs. The titles and descriptions of top-ranking media often contain relevant keywords that you might not find in text-based searches.
  • Local Pack: For local businesses, the “Local Pack” in Google Maps provides insights into what local businesses are ranking for and the types of queries users are making to find them.

The Semantic Web and User Intent: Beyond Single Keywords

In 2025, SEO is less about stuffing single keywords and more about understanding the broader topic and user intent.

Google’s algorithms are sophisticated enough to understand semantic relationships between words and phrases.

This means your keyword research should also focus on clusters of related terms and addressing user questions comprehensively. Best Free Keyword Research Tool for SEO in 2025

Understanding Long-Tail Keywords from User Queries

Long-tail keywords are phrases typically three or more words long.

They have lower search volume but often higher conversion rates because they represent more specific user intent. Finding them doesn’t require complex tools.

It requires listening to your audience and how they articulate their needs.

  • Forums and Social Media Again: As mentioned, these are excellent for natural language queries. People don’t type “best car” into a forum. they ask “What’s the most fuel-efficient hybrid for a family of five with a budget of $30k?”
  • Customer Service Interactions: If you have customer service logs, FAQs, or direct interactions with your audience, pay attention to the exact phrasing of their questions and problems.
  • Review Sections: Product reviews or service testimonials often contain specific language describing features, benefits, or pain points. “This prayer mat is so soft and easy to fold for travel” could lead to “portable soft prayer mat.”
  • Question-Based Keywords: Focus on “who, what, where, when, why, how” questions. These are classic long-tail opportunities e.g., “How to calculate Zakat on savings?”, “Where can I find halal food near me?”.
  • Specificity and Niche: Long-tail keywords thrive on specificity. Instead of “shoes,” think “waterproof hiking boots for winter trekking.” This specificity appeals directly to niche audiences.
  • Statistic: According to WordStream, long-tail keywords convert 2.5x higher than short-tail keywords on average, despite accounting for over 70% of all search queries.

Leveraging Google’s Knowledge Graph and Featured Snippets

Google’s attempts to answer queries directly on the SERP via Featured Snippets, Knowledge Panels, and “People Also Ask” boxes are incredibly valuable for keyword research.

These features demonstrate what Google understands as the direct answer to a user’s intent. Best Free SEO Plugins for WordPress in 2023 in 2025

  • Featured Snippets Position Zero: If you see a featured snippet for a keyword, it means Google has identified a specific piece of content as the best answer. Analyze the content of that snippet – what questions does it answer? What terms does it use? This gives you a blueprint for creating content that could “steal” that snippet.
  • Knowledge Panels: For entities people, places, organizations, Google displays Knowledge Panels with structured information. The data presented here e.g., common questions about a prophet, key facts about a historical site can inform related keyword clusters.
  • Semantic Understanding: Google’s AI, like RankBrain and BERT, is designed to understand the meaning and context of queries, not just individual words. This means your content should cover a topic comprehensively, addressing related sub-topics and questions.
  • Entity-Based Keywords: Google is increasingly understanding “entities” people, places, things. If you’re writing about “Islamic art,” Google understands that “calligraphy,” “geometric patterns,” and “mosque architecture” are related entities. Your keyword research should reflect this interconnectedness.

Expanding Your Horizons: Beyond Traditional Search Tools

While Google’s tools are foundational, a complete free keyword strategy in 2025 incorporates diverse, often unconventional, sources.

These platforms offer unique perspectives on trending topics and user-generated content, providing insights that traditional keyword tools might miss.

Social Media Listening: The Pulse of Public Opinion

Social media platforms are dynamic environments where trends emerge and conversations unfold in real-time.

Monitoring these discussions can uncover nascent keywords, trending topics, and the language your audience uses naturally. Best Free SEO Plugins for WordPress Reddit’s Recommendations in 2025

  • Trending Topics/Hashtags: Platforms like X formerly Twitter and Instagram often highlight trending hashtags or topics. These can be short-lived but indicate current public interest. If “Halal travel challenges” is trending, it’s a keyword opportunity.
  • Group Discussions: Facebook Groups, LinkedIn Groups, and even niche communities on platforms like Discord or Telegram often have highly engaged discussions around specific interests. Listen to the problems, questions, and solutions being shared.
  • Comment Sections: The comments on popular posts, articles, or videos within your niche can reveal additional questions, related terms, or specific pain points.
  • Influencer Content: Observe the topics and keywords that popular influencers in your niche are discussing. They often have a pulse on what resonates with their audience.
  • Polls and Surveys: If you run your own social media, conducting polls or asking open-ended questions can directly elicit keyword ideas from your followers.
  • Case Study: A small e-commerce business selling modest wear found a surge in searches for “modest activewear for Muslim women” after monitoring Instagram discussions about fitness challenges during Ramadan.

Wikipedia and Related Sites: The Encyclopedic Approach

Wikipedia might seem like an odd choice for keyword research, but it’s a goldmine for understanding topical breadth and hierarchy.

Its structure main article, sub-sections, internal links often mirrors how Google organizes information.

  • Table of Contents: Look at the table of contents for a relevant Wikipedia page. Each heading and subheading can be a potential keyword or a sub-topic to cover. For “Islamic banking,” you might see sections on “Sharia compliance,” “Sukuk,” and “Murabaha.”
  • Internal Links: Wikipedia pages are heavily interlinked. Follow these links to discover related concepts and terms that you might not have considered initially.
  • “See Also” Sections: At the bottom of many Wikipedia pages, there’s a “See Also” section that lists related articles. These can be excellent for discovering tangential but relevant keyword clusters.
  • Category Tags: Wikipedia categorizes its articles. These categories can sometimes represent broad keywords or topic areas that you should consider.
  • Thematic Expansion: Use Wikipedia to broaden your understanding of a topic semantically. If you’re writing about “halal diet,” Wikipedia might lead you to terms like “permissible foods in Islam,” “zabihah,” or “food additives to avoid in Islam.”

Leveraging User Behavior Signals: The Subtle Cues

Beyond direct keyword tools, paying attention to how users interact with your existing content and the web at large can provide subtle yet powerful keyword signals.

These are often indicators of unmet needs or areas where your content could be more specific. Free SEO Tips and Tools for YouTube Growth in 2025

Site Search Analytics: Your Audience’s Direct Questions

If your website has a search bar, analyzing the queries users type into it is like having a direct line to their immediate needs and interests. This is real data from your audience.

  • Identify Content Gaps: If users are searching for something on your site that you don’t offer or haven’t covered adequately, it’s a strong signal for new content or product development. For example, if many users search for “Zakat calculator for crypto,” and you don’t have one, it’s a clear content opportunity.
  • Refine Existing Content: If users frequently search for terms that are already covered but perhaps not prominently, it suggests your content needs better organization or more obvious keyword placement.
  • Prioritize New Content: High-volume internal searches can help prioritize which new blog posts, FAQs, or product pages to create next.
  • User Frustration Points: Sometimes, site search queries can highlight navigational issues or indicate that users are having trouble finding specific information, even if it exists.
  • Google Analytics: If you have Google Analytics set up, you can track site search queries under Behavior > Site Search. This provides quantitative data on what people are looking for.

Comments Sections on Blogs and YouTube: Direct User Feedback

The comments left on your blog posts, articles, or YouTube videos are a direct source of user questions, opinions, and related queries.

  • Questions Asked: People often use comment sections to ask follow-up questions, seek clarifications, or inquire about related topics. Each question is a potential long-tail keyword.
  • Related Discussions: Comments can often spark mini-discussions that branch off into related sub-topics. These tangents can be rich sources of new keyword ideas.
  • Problem Statements: Users might share specific problems they’re facing related to your content, which can inform problem-solution oriented keywords.
  • Language Used: Pay attention to the natural language and phrasing users employ. This helps you create content that speaks directly to them.
  • Sentiment Analysis Manual: While not automated, manually reviewing comments for positive or negative sentiment around certain topics can also highlight areas of high interest or concern, which can inform keyword targeting.

The Holistic Approach: Combining Free Resources for Maximum Impact

Finding free keywords in 2025 isn’t about relying on a single silver bullet.

It’s about strategically combining insights from various free sources to build a comprehensive and effective keyword strategy. How to Learn SEO for Free A Beginner’s Guide in 2025

The synergy between these tools is where the real power lies.

Building Keyword Clusters and Topic Authority

Modern SEO emphasizes topical authority rather than individual keyword ranking.

This means creating comprehensive content that covers a main topic and all its related sub-topics, establishing your website as a go-to resource.

  • Start with Broad Terms Google Keyword Planner: Use the planner to identify high-level, relevant keywords e.g., “Islamic finance”.
  • Drill Down with PAAs and Related Searches: For your broad terms, use Google’s “People Also Ask” and “Related Searches” to find specific questions and sub-topics e.g., “Is Islamic finance ethical?”, “Islamic finance vs conventional finance”.
  • Uncover Niche Long-Tails Reddit/Quora/Forums: Dive into community discussions to find hyper-specific, natural language queries that users are asking e.g., “Sharia-compliant investment options for beginners UK”.
  • Validate Trends Google Trends: Check if any of these identified keywords are trending upwards or have significant seasonal interest.
  • Review Competitors Manual Analysis: See how competitors are addressing these topic clusters and what keywords they’re using in their headings and content.
  • Internal Search Data Google Analytics: Use your own site search data to fill in any remaining gaps and address immediate user needs.
  • Example Cluster:
    • Core Keyword: Halal Travel
    • Sub-topics/Long-tails: Best halal travel destinations, halal family resorts, Muslim-friendly cruises, praying on a plane, halal food on vacation, modest swimwear for travel, Eid travel deals, halal travel insurance.

Monitoring and Adapting Your Strategy

SEO is not a one-and-done activity.

Therefore, continuous monitoring and adaptation are crucial for long-term success. Best Free SEO Solutions for Shopify Stores in 2025

  • Regular GSC Reviews: Regularly check your Google Search Console for new queries you’re ranking for, changes in average position, and pages that are gaining or losing impressions/clicks.
  • Revisit Google Trends: Periodically check your core keywords on Google Trends to spot any shifts in popularity or emerging seasonal patterns.
  • Stay Active in Communities: Continue to monitor relevant forums, social media groups, and Q&A sites for new discussions, questions, and emerging trends.
  • Content Refresh: Use your ongoing keyword research to identify opportunities to update, expand, or repurpose existing content to make it more relevant and comprehensive.
  • Competitor Check-ins: Occasionally revisit competitor sites and SERPs to see if they’ve launched new content or changed their keyword focus.
  • Agile Approach: Be prepared to pivot your content strategy based on new keyword insights. If a new, highly relevant long-tail keyword emerges, prioritize creating content around it.
  • Data-Driven Decisions: By consistently gathering data from these free sources, you can make informed decisions about your content strategy, ensuring it remains aligned with user demand and search engine expectations. This iterative process is what builds sustainable organic growth.

FAQ

What are the best free tools for keyword research in 2025?

The best free tools for keyword research in 2025 include Google Keyword Planner requires a Google Ads account, but no active campaigns needed, Google Search Console, Google Trends, and leveraging Google’s “People Also Ask” and autocomplete features directly in the search bar.

Community platforms like Reddit and Quora are also invaluable.

How can Google Keyword Planner be used for free keyword research?

Yes, Google Keyword Planner is free to use.

You need a Google Ads account to access it, but you don’t have to run any paid campaigns. Best Free SEO Friendly WordPress Themes in 2025

You can use it to discover new keywords, get historical search volume data, and see forecasts for future performance.

Is Google Search Console useful for finding keywords?

Yes, Google Search Console GSC is extremely useful.

It shows you the exact queries keywords that people are using to find your website, along with impressions, clicks, and your average ranking position.

This helps you identify keywords you already rank for and optimize existing content.

Can I find long-tail keywords for free?

Yes, you can find long-tail keywords for free by using Google’s “People Also Ask” PAA boxes, autocomplete suggestions, “Related searches” at the bottom of the SERP, and by monitoring discussions on forums like Reddit, Quora, and niche community sites. Best Free Ebook Sites for SEO Enthusiasts in 2025

How do I use Google Trends for keyword research?

Google Trends allows you to see the relative popularity of search terms over time.

You can use it to identify rising trends, spot seasonal opportunities, and compare the interest levels of multiple keywords to inform your content strategy.

Are Reddit and Quora good for keyword ideas?

Yes, Reddit and Quora are excellent for finding niche, natural language keywords and understanding user intent.

By browsing relevant subreddits or Quora Spaces, you can identify questions, problems, and discussions that represent specific long-tail keyword opportunities.

How can I find keywords by analyzing competitors for free?

You can manually analyze competitor websites by examining their page titles, meta descriptions, heading structures H1, H2, H3s, and the language used in their content. What Is the Best Free Search Engine for SEO in 2025

This helps you identify the keywords they are targeting and understand their content strategy.

What are “People Also Ask” PAA boxes in Google search results?

“People Also Ask” PAA boxes are a feature in Google search results that display common questions related to your initial query.

Each question in a PAA box is a potential long-tail keyword and directly reflects what users are seeking answers to.

How do Google’s autocomplete suggestions help with keywords?

As you type into the Google search bar, autocomplete suggests popular searches based on what other users have searched for.

These suggestions are direct indicators of common user queries and variations, providing instant keyword ideas. Best Free SEO Extension for Your Browser in 2025

Can I get keyword ideas from my website’s internal search data?

Yes, if your website has a search bar and you track its usage e.g., via Google Analytics, the queries users type into your site search are a direct source of keyword ideas.

They reveal content gaps, user needs, and areas where your existing content might need optimization.

Is it necessary to use paid tools for effective keyword research?

No, it is not necessary to use paid tools for effective keyword research, especially for small businesses or individuals.

While paid tools offer advanced features, combining the free tools and strategies mentioned above can yield comprehensive and highly effective keyword lists.

How do I identify seasonal keywords for free?

You can identify seasonal keywords using Google Trends by observing the search popularity patterns over time for specific terms.

For instance, you’ll see spikes for “Ramadan recipes” before Ramadan or “Eid gifts” leading up to Eid al-Adha.

What is the role of semantic SEO in keyword research?

Semantic SEO focuses on understanding the meaning and context behind search queries, rather than just individual keywords.

For keyword research, this means identifying related topics, entities, and questions that cluster around a core theme, ensuring your content covers a topic comprehensively.

Can social media platforms help with keyword research?

Yes, social media platforms can help by revealing trending topics, popular hashtags, and natural language discussions.

By monitoring groups, comment sections, and influencer content, you can discover emerging keywords and understand how your audience discusses topics.

How can I use Wikipedia for keyword ideas?

Wikipedia can be used for keyword ideas by examining its table of contents which often outlines sub-topics, following internal links to related articles, and looking at the “See Also” sections for tangential but relevant terms. It helps in understanding topical breadth.

What is the advantage of finding long-tail keywords?

The advantage of finding long-tail keywords is that while they have lower search volume, they often indicate higher user intent and can lead to better conversion rates.

Users searching with long-tail queries are often closer to a purchase or seeking very specific information.

Should I focus on keywords with high search volume only?

No, you shouldn’t focus solely on high search volume keywords.

While they offer potential for high traffic, they are also highly competitive.

A balanced strategy includes a mix of high-volume keywords for broad visibility and lower-volume, high-intent long-tail keywords for targeted traffic and conversions.

How often should I perform keyword research?

Keyword research is not a one-time task.

You should regularly review your existing keyword performance via GSC, monitor trends Google Trends, and keep an eye on new discussions in your niche forums, social media to adapt your strategy.

A quarterly or bi-annual refresh is a good practice.

Can YouTube comments and videos help with keyword research?

Yes, YouTube comments and video descriptions are valuable sources.

Comments often contain user questions and related discussions, providing keyword ideas.

The titles and descriptions of top-ranking YouTube videos also often contain relevant keywords that people use to find video content.

What’s the first step to take after finding free keywords?

The first step after finding free keywords is to organize them into clusters based on topics and user intent.

Then, prioritize which keywords to target based on relevance, potential search volume, and your ability to create high-quality, comprehensive content that addresses the user’s needs.

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